1. Fukushima Sake Festival & Miso Soy Sauce Festival
ふくしまの酒まつり、味噌醤油まつり
February 1
Koriyama, Fukushima
In 2019, Fukushima sakes won the most golds at the Japan Sake Awards for a record-breaking seventh year in a row! Come taste what all the fuss is about. Originally this festival was scheduled to take place in October in Fukushima City, but had to be postponed and relocated due to Typhoon Hagibis.
A celebration of Japan's most popular fermented foods, the Miso and Soy Sauce Festival will be held in conjunction with the sake fest. Naturally, there will be food booths selling lots dishes incorporating these ingredients and other local cuisine, providing some much needed sustenance for a day of sake sampling.
Hours: 11:00–18:00
Admission: Free
Official event page: fukunosake.com
Location: Big Palette Fukushima (ビッグパレットふくしま). Map here.
Access: 18-minute walk from Asakanagamori Station. Bus service from Koriyama Station (郡山駅) is also available. See here for timetable.
2. Miyagi Marugoto Horoyoi Shinsake Festival
宮城まるごとほろ酔い新酒まつり
February 1–2
Matsushima, Miyagi
Taste sake from breweries all over Miyagi at this fun event. Stroll the scenic Matsushima Bay area while tasting fine local sake. To participate, purchase a set of tasting tickets, then visit the participating local shops and tourist facilities (Hotel Ubudo, Komatsukan, and The Museum Matsushima to name a few) to exchange your tickets for drinks. The festival also features a stamp rally where you can collect a stamp for each brewery's sake you sample. On February 2, the Matsushima Oyster festival (#9 below) will be taking place nearby—what a paring!
Time: Varies by shop. As early as 9:00, as late as 23:30.
Fee: Free admission, tasting tickets ¥1,000 for a set of 5
Reservations: Not necessary
Details: matsushima-kanko.com
Location: Various shops around the Matsushima Bay sightseeing district. Map here (Matsushimakaigan Station is pinned).
Access: A short walk from Matsushimakaigan Station
3. Igloo Festival at Michinoku Park
かまくらまつり
through February 11
Kawasaki, Miyagi
A winter festival at Michinoku Park, a expansive public park in rural southern Miyagi. The main attraction of this particular event are the kamakura, small Japanese-style igloos. Visitors can also participate in various snow country experiences: mochi pounding, dressing up in historical snow gear, and more!
Time: 9:00–16:00
Park admission: ¥450 adults, ¥210 seniors, children ages junior high & younger free
Details: michinoku-park.info
Location: Kokuei Michinoku Mori no Kohan Park (国営みちのく杜の湖畔公園)
Access: 80 minutes from Sendai Station by Akiu・Kawasaki Sendai Seibu Liner bus (秋保・川崎 仙台西部ライナー). Board bus bound for Kawasaki-machi (かわさきまち) from Sendai Station Bus Stop 63. Alight at Michinoku Koenguchi (みちのく公園口). See timetable here.
4. Chocolat Marche
チョコラマルシェ
through February 14
Central Sendai
A pop-up chocolate market featuring specialty chocolates from top producers around Japan. In addition to the chocolates, a variety of limited-edition soft serve ice creams will also be on sale.
Hours: 10:00–19:30
Admission: Free
Official page: fujisaki.co.jp
Location: Fujisaki department store (藤崎), floor 7. Map here.
Access: Next to Aoba-dori Ichibancho Station
5. Matsushima Oyster Nabe Cruise
かき鍋クルーズ
Matsushima & Shiogama, Miyagi
Fridays, Saturdays, Sundays, & holidays through March 8
Marubun Kisen, the company that runs the Matsushima Bay sightseeing cruises, offers a special oyster nabe cruise in winter. Enjoy oyster nabe (hot pot) made with with Sendai miso, plus fried oysters and rice—all while taking in the scenery on a cruise between Matsushima and Shiogama.
Time: 11:30–12:20 or 13:00–13:50
Fee: ¥3,500 adults, ¥2,250 children (Cruise is one-way, but fee includes free return ticket)
Reservations: Required, can book online
Official website & booking: marubun-kisen.com
Details (English): visitmiyagi.com
Access (Marine Gate Shiogama): 10-minute walk from Hon-Shiogama Station
Access (Matsushima sightseeing boat pier): 6-minute walk from Matsushimakaigan Station
6. The Beauty of Ainu Handiwork
アイヌの美しき手仕事
through March 15
Central Sendai
Ainu culture is expressed in their handicrafts, items used in everyday life, yet which nonetheless exhibit stunning craftsmanship and beauty. This aspect of Ainu culture that fascinated Yanagi Soetsu, the founder of Japan's Mingei Movement. At this special exhibition, around 250 items of Ainu craft, carefully selected by Yanagi Soetsu and Serizawa Keisuke, will be displayed.
Hours: 9:30–17:00 (last entry 16:30)
Closed days: Mondays & February 25
Admission: ¥1,000 adults, ¥800 university students, ¥500 children ages elementary to high school
Details (English): pref.miyagi.jp
Location: Miyagi Prefectural Museum of Art (宮城県美術館). Map here.
Access: 5-minute walk from International Center Station
7. Snowland in Heilsam Kurikoma
スノーランド イン ハイルザーム栗駒
Through March 15
Kurihara, Miyagi
A snow-play event at a large onsen facility on the slopes of Mount Kurikoma. Offers casual, fun snow activities, including snowcat rides, snowmobile rental, and sledding. Feel free to come empty handed—sleds and other snow play gear are available for rental on-site. After playing in the snow, warm up with a warm onsen bath or a swim in the heated pool inside.
Hours: 10:00–15:00
Fees: free admission & snowcat rides, snowmobile rental ¥1,000 per 10 minutes
Reservation: Not necessary
Details: eeonsen.com
Location: Heilsam Kurikoma (くりこま高原温泉郷ハイルザーム栗駒). Map here.
Access: Free shuttle bus on Sundays from Kurihara City Koma Sougou Shisho (栗原市栗駒総合支所).
8. Sanriku・Ofunato Camellia Festival
三陸・大船渡 つばきまつり
through March 22
Ofunato, Iwate
It's peak camelia season in Ofunato! This is the best time of year to see camellias in bloom at the World Camellia Museum. Special events will be held on Sundays, like taiko drum performances and camellia oil massages, plus workshops where visitors can press their own oil from camellia seeds, make their own camellia-based beauty products, and more! There will also be food stalls offering camellia-driven cuisine most Sundays: specialties such as camellia tea, camellia crepes, and savories smoked with camellia.
Hours: 9:00–17:00
Admission: ¥500 adults & high school students, ¥300 children ages elementary to junior high
Closed days: None during festival period
Details: city.ofunato.iwate
Details (English): facebook.com
Location: World Camelia Museum (世界の椿館). Map here.
Access: 45 minutes by bus from Sakari Station. From the Sakari Station (盛駅前) bus stop, board Goishi Line (碁石線) bus bound for Goishi Kaigan (碁石海岸). Alight at Goishi Kaigan (碁石海岸) bus stop. Timetable here.
9. Matsushima Oyster Festival
松島かき祭り
February 2
Matsushima, Miyagi
A festival celebrating Matsushima's local oysters, rumored to be some of the best in Japan! Enjoy oysters in a variety of preparations: steamed, fried, in soup, and more! There will also be a free onsen foot bath set up on the premises, courtesy of the Matsushima onsen association. A sake festival (#2 above) will be taking place nearby at at the same time—what a pairing!
Hours: 10:00–14:00
Admission: Free
Details: miyagi-kankou.or.jp
Location: Matsushima-kaigan Green Plaza (松島海岸グリーン広場). Map here.
Access: Across the street from Matsushimakaigan Station
10. Akiu Shrine Setsubun
秋保神社節分祭
February 2
Akiu area, Sendai
Setsubun is the day before the beginning of spring according to the traditional Japanese calendar. In honor of the coming of spring, purification rituals are held at shrines and as community events across Japan. One of the most common and fun of these rituals is mamemaki, where people throw roasted soybeans at others dressed as demons, while shouting “Oni wa soto! Fuku wa uchi!” (lit. “Demons out! Good luck in!”). At many setsubun events, shrine priests or community leaders also toss small gifts to the audience, packages of mochi, beans snacks, or lottery numbers to be redeemed for bigger prizes.
This setsubun festival takes place at Akiu Shrine, a 1,200 year old shrine that enshrines Suwa, the god of victory.
Time: 14:30~
Admission: Free
Details: miyagi-kankou.co-jp
Location: Akiu Shrine (秋保神社). Map here.
Access: A short walk from the Akiu Jinja-mae (秋保神社前) bus stop.
11. Shiogama Shrine Setsubun
鹽竈神社節分祭
February 2–3
Shiogama, Miyagi
Setsubun is the day before the beginning of spring according to the traditional Japanese calendar. In honor of the coming of spring, purification rituals are held at shrines and as community events across Japan. One of the most common and fun of these rituals is mamemaki, where people throw roasted soybeans at others dressed as demons, while shouting “Oni wa soto! Fuku wa uchi!” (lit. “Demons out! Good luck in!”). At many setsubun events, shrine priests or community leaders also toss small gifts to the audience, packages of mochi, beans snacks, or lottery numbers to be redeemed for bigger prizes.
This setsubun festival takes place at the grand Shiogama Shrine, located on a steep hill overlooking Matsushima Bay.
Admission: Free
Details: shiogamajinja.jp
Location: Shiogama Shrine (鹽竈神社). Map here.
Access: 13-minute walk from Hon-Shiogama Station
12. Osaki Hachimangu Setsubun
大崎八幡宮の節分
February 3
Central Sendai
Setsubun is the day before the beginning of spring according to the traditional Japanese calendar. In honor of the coming of spring, purification rituals are held at shrines and as community events across Japan. One of the most common and fun of these rituals is mamemaki, where people throw roasted soybeans at others dressed as demons, while shouting “Oni wa soto! Fuku wa uchi!” (lit. “Demons out! Good luck in!”). At many setsubun events, shrine priests or community leaders also toss small gifts to the audience, packages of mochi, beans snacks, or lottery numbers to be redeemed for bigger prizes.
This setsubun festival takes place at Osaki-Hachimangu Shrine, an ornate shrine designated a National Treasure.
Time: 15:00~
Admission: Free
Details: oosaki-hachiman.or.jp
Location: Osaki-Hachimangu Shrine (大崎八幡宮). Map here.
Access: 45-minutes from Sendai Station by bus. Board Loople Sendai bus at Sendai Station West Exit Bus Pool stop 16. Alight at bus stop 12 Osaki Hachimangu Shrine. Bus info & timetable here (English).
13. Nonaka Shrine Setsubun Festival
野中神社節分祭
February 3
Central Sendai
Setsubun is the day before the beginning of spring according to the traditional Japanese calendar. In honor of the coming of spring, purification rituals are held at shrines and as community events across Japan. One of the most common and fun of these rituals is mamemaki, where people throw roasted soybeans at others dressed as demons, while shouting “Oni wa soto! Fuku wa uchi!” (lit. “Demons out! Good luck in!”). At many setsubun events, shrine priests or community leaders also toss small gifts to the audience, packages of mochi, beans snacks, or lottery numbers to be redeemed for bigger prizes.
This Setsubun event takes place at Nonaka Shrine, a small shrine located in the heart of Sendai, where the Setsubun celebration pours out into the nearby Sunmall Ichibancho shopping arcade.
Time: 12:30~
Admission: Free
Details: machi-kuru.com
Location: Nonaka Shrine (野中神社). Map here.
Access: 4-minute walk from Aoba-dori Ichibancho Station
14. Aizu Painted Candle Festival
会津絵ろうそくまつり
February 7–8
Aizu-Wakamatsu, Fukushima
About 15,000 hand-painted candles are nestled in the snow at historic locations around town, like Tsurugajo Castle and Oyakuen Gardens. Enjoy views of these scenic spots by candelight. The candles are all one-of-a-kind, hand-painted in traditional Aizu fashion or set in handmade bamboo votives.
Hours: 17:30–21:00
Festival fee: None
Admission (Tsurugajo Castle): ¥410 adults, ¥150 children
Admission (Oyakuen): ¥330 adults, ¥270 high school students, ¥160 children ages elementary to junior high
Details: aizu.com
Access (Tsurugajo): 20 minutes by Haikara-san or Akabe bus from Aizu-Wakamatsu Station, followed by a 7-minute walk. Alight at Tsurugajo Iriguchi (鶴ヶ城入口) bus stop. Bus info & timetable here (English).
Access (Oyakuen): 30 minutes by Haikara-san bus from Aizu-Wakamatsu Station. Alight at Oyaku-en (御薬園) bus stop. Bus info & timetable here (English).
15. Jogi Snow Festival
定義雪まつり
February 8
Jogi area, Sendai
*NOTICE: Due to lack of snow, this year's Jogi Snow Festival has been cancelled. For details and updates, see the Jogi Sightseeing Association Facebook Page.*
A winter festival in Jogi, a temple area hidden deep in the mountains of western Sendai. Unlike most of Sendai, the Jogi area typically gets ample snow. Various snow-play events will be set up, and the beautiful five-storied pagoda of Jogi Saihoji Temple will be illuminated that night.
Hours: 9:30–15:00 (snow festival), 17:00–19:00 (pagoda light-up)
Admission: Free
Details: miyagi-kankou-or.jp
Location: Jogi Saijoji Nyorai Temple (定義西方寺如来) & vicinity. Map here.
Access: 80 minutes by bus from Sendai Station (仙台駅). From Sendai Station West Exit Bus Stop #10, board an 844, 845, or 846 Line bus bound for Jogi (定義). Alight at Jogi, the final stop. Timetable here.
16. Uesugi Snow Lantern Festival
上杉雪灯まつり
February 8–9
Yonezawa, Yamagata
A lively snow festival boasting interactive snow sculptures and hundreds of lanterns made from snow. A Shinto ceremony also takes place during the festival, on a stage made of snow. And of course, there will be plenty of food stalls selling plenty of piping hot fare to help ward off the winter chill—yakimanju, tama konnyaku, and more!
Time: 11:00–21:00
Admisson: Free
Official website: yukidourou.yonezawa-matsuri.com
Access: 10 minutes by shuttle bus from Yonezawa Station.
17. Ouchijuku Snow Festival
大内宿雪まつり
February 8–9
Shimogo, Fukushima
A winter festival in the historic Ouchijuku post town. Highlights include fireworks, a woodcutting competition, and a mochi-catching event where mochi is thrown from the rooftops and visitors rush to catch as many as they can.
Hours: 13:00–18:00 February 8, 10:00–13:30 February 9
Admission: Free
Official website: ouchi-juku.com
Details (English): rediscoverfukushima.com
Location: Ouchijuku (大内宿). Map here.
18. National Ramen Festival
全国ラーメンフェスタ
February 8–9
Kitakata, Fukushima
A ramen festival in one of Japan's Three Great Ramen towns. Makers representing each of Japan's Three Great Ramen (Kitakata ramen, Sapporo ramen, and Hataka ramen) gather at this festival, so visitors can taste them all in one go! On February 8, there's also a ramen-eating contest—sign up day-of at the festival if you want to compete! On February 9, the Kitakata Entertainment Dream Festa will take place in the same area, providing entertainment in the form of hip-hop, jazz, and street dance.
Hours: 10:00–19:00 February 8, 10:00–16:00 February 9
Fee (Ramen Festival): Free admission, ramen ¥600 per bowl
Admission (Dream Festa): ¥300, children ages elementary school & younger free
Details: city.kitakata.fukushima.jp
Location: Kitakata Plaza Culture Center (喜多方プラザ文化センタ). Map here.
Access: 5 minutes by free shuttle bus from Kitakata Station. For shuttle bus info, see bottom of this PDF.
19. Aone Onsen Snow Illumination
青根温泉雪あかり
February 9
Kawasaki, Miyagi
*NOTICE: Due to lack of snow, the snow lantern event has been cancelled. Instead, there will be a tonjiru soup and hot cocoa giveaway starting at 16:30, and a fireworks show at 17:30. For details, please see here.*
By day, visitors can sculpt snow lanterns and enjoy piping hot food from festival stalls. By night, the festival takes on an ethereal atmosphere, lit by hundreds of snow lanterns. Participation is encouraged—no reservations are needed to make a lantern!
Hours: 15:00–20:30
Admission: Free
Details: miyagi-kankou.or.jp
Details (English): visitmiyagi.com
Location: In front of Jappo no Yu (じゃっぽの湯). Map here.
Access: 70 minutes from Sendai Station, followed by a 10-minute taxi ride. Board bus bound for Murata・Zao・Togatta (村田・蔵王・遠刈田) at Sendai Station Bus Stop 33. Alight at the Togatta Onsen (遠刈田温泉) bus stop. See timetable here. If you need help calling a taxi, inquire at the Zao-machi Sightseeing Information Center (蔵王町 観光案内所), located across the street from the Togatta Onsen bus stop.
20. Yonekawa Mizuakuburi Festival
米川の水かぶり
February 9
Yonekawa, Miyagi
An 800-year-old ritual meant to ward off fire, currently under consideration for UNESCO Intangible Cultural Heritage status. Every year, 42-year-old men paint their faces with soot, don holy ropes, and run wildly around town, where they douse people's houses with water. Meanwhile, the residents try to pull pieces of straw from the holy ropes, a talisman said to protect the house against fire in the coming year.
Hours: 9:30–11:30
Admission: Free
Details: city.tome.miyagi.jp
Details (English): visitmiyagi.com
Location: Daiji-ji Temple (法輪山大慈寺) and around town. Map here.
Access: About 95 minutes by highway bus from Sendai Station, followed by a 20-minute shuttle bus or taxi ride. From Sendai Station Highway Bus Terminal Sakurano-mae #31, board bus bound for Tome City Shiyakusho-mae (登米市役所前). Alight at Tome Shiyakusho-mae bus stop. Highway bus timetable here. A free shuttle bus service is planned to run between Tome City Shiyakusho and the temple, but the timetable has not yet been released. For shuttle bus details, see here.
21. Shinobu Sanzan Akatsuki Matsuri
信夫三山暁まいり
February 10–11
Fukushima City, Fukushima
A mountain worship ritual taking place in the heart of Fukushima City. In the morning, a procession to the summit of holy Mount Shinobu begins. The 300-year-old ritual requires about 100 participants to haul a giant, 2-ton straw sandal around the town, then up the mountain to Haguro Shrine at the peak.
Hours: 9:00–late night February 10, 11:00~ February 11
Fee: Free
Details: f-kankou.jp
Details (English, for 2019): fukushima-guide.jp
Location: Various locations around town and Mount Shinobu (信夫山), ending at Haguro Shrine (羽黒神社) at the summit. Map here.
Access: Haguro Shrine is a 30-minute walk from the Fukushima Television (福島テレビ) bus stop. From Fukushima Station, board the Momorin city loop bus (市内循環「ももりん」), alight at Fukushima Television bus stop.
22. Nihonmatsu Sake Festival
二本松酒まつり
February 15
Nihonmatsu, Fukushima
Come taste and compare over 40 different sakes from four Nihonmatsu breweries! In addition to sake, visitors can also enjoy specialty cocktails and Fukushima wines. Live bands will be performing throughout the event for you to enjoy your sake to.
Time: 15:30~
Fee: ¥4,000 (includes sake and snacks). Tickets must be purchased in advance. For ticket-selling locations, see Details page.
Details: nihonmatsu-cci.or.jp
Location: Nihonmatsu Gyoen (二本松御苑). Map here.
Access: By free shuttle bus from Nihonmatsu Station.
23. WhiteAthlon World Cup
ホワイトアスロンワールドカップ
February 15–16
Mogami, Yamagata
A fun tournament that's a mash-up of track-and-field, snow country traditions, and snow play. Anyone (ages elementary school and up) is invited to participate! No reservations are needed, simply register day-of when you arrive at the venue. In addition to the athletics, there will be a fireworks display Saturday night.
Hours: 11:00–20:00 February 15, 8:00–17:00 February 16
Fee (spectators): ¥200
Fee (participants): ¥1,000
Reservation: Not necessary
Official website: whiteathon.com
Location: Akiyama Ski Area (秋山スキー場). Map here.
Access: By free shuttle bus from Mamurogawa Station (真室川駅)
24. Taiko Drumming Workshop
和太鼓体験
February 22
Central Sendai
Come learn taiko drumming from professional troupe Wadaiko Aota! This English-friendly workshop includes a semi-private performance by the troupe, followed by an introductory taiko lesson.
Time: 19:00–20:30
Fee: ¥6,360
Reservations: Required, can book online in English
Details & booking: isendai.myshopify.com
Location: Hanaza (魅知国定席 花座). Map here.
Access: 8-minute walk from Kotodaikoen Station
25. National Shiogama Jinka Song Contest
塩釜甚句全国大会
February 22
Shiogama, Miyagi
Professional and amateur singers from across Japan gather to see who can give the best rendition of the traditional "Shiogama Jinka."
Hours: 9:00–18:00
Admission: Free
Details: miyagi-kankou.or.jp
Location: Shiogama City Ichibankan (壱番館). Map here.
Access: 3-minute walk from Hon-Shiogama Station
26. Yunokami Onsen Fire Festival
湯野上温泉火祭り
February 22
Shimogo, Fukushima
A contemporary take on the Japanese winter fire festival tradition, with flamethrowing performance artists and fire dancers! In addition to the performances, the streets of the onsen town are lined with contemporary art.
Hours: 15:00~
Admission: Free
Official website: yunokamifirefes.wixsite.com
2020 festival details: tif.ne.jp
Location: In front of Yunokami Onsen Station (湯野上温泉駅) & various venues around the onsen town. Map here.
Access: At Yunokami Onsen Station
27. All-Japan Dance Competition in Sendai
全国ダンスコンペティションin仙台
February 22–23
Central Sendai
An elite youth dance competition for ballet and modern dance.
Hours: 10:00~
Admission: ¥2,000. Tickets must be purchased in advance from Ticket Pia or Lawson Ticket. See here for details.
Official page: miyagiken-y-d-r.com
Location: Hitachi Systems Hall Sendai (日立システムズホール ). Map here.
Access: Across the street from Asahigaoka Station
28. Karamushi Ori no Sato Snow Festival
からむし織の里雪まつり
February 23
Showa, Fukushima
*NOTICE: Due to lack of snow, portions of this festival have been cancelled, including the karamushi bleaching demonstration, snowmobile rides, and snowshoeing. As of February 21, the sake tasting, prize lottery, and stage performances are planned to go on as usual. For details and updates, please see the Details link below.*
A local festival celebrating the natural process used to bleach traditional handmade karamushi fabric. By laying the fabric out on the snow, it becomes naturally bleached by the sun's rays, an effect amplified by the sunlight being reflected off the white show. The event will also feature traditional performing arts, and will offer a number of free hands-on activities for visitors, including sledding, snowmobile rides, and sake tasting. Inside the karamushi museum here, visitors can also try their hand at weaving karamushi fabric themselves.
Hours: 10:00–15:00
Admission: Free
Details: showavill.info
Location: Karamushi Ori no Sato (からむし織の里). Map here.
Access: 35 minutes by bus from Aizukawaguchi Station (会津川口駅), or 50 minutes by bus from Aizu-Tajima Station (会津田島駅). Board at either station; alight at Karamushi Ori no Sato (からむし織の里) bus stop. Timetables here.
29. Flower Nagai Line Wine Train
フラワー長井線ワイン列車
February 29
Nanyo & Takahata, Yamagata
Enjoy a selection local wines from southern Yamagata while gazing out at the snowy winter landscape. The train arrives at/departs from Ayaku Onsen Station, making this special train ride a great start or end to an overnight onsen stay.
Time: 14:35–15:34 or 15:69–16:51
Fee: ¥4,500 (includes train ticket, wine, and otsumami appetizers)
Reservations: Required at least 3 days in advance
Details: flower-liner.jp
Access: At Ayaku Station (赤湯駅), Nagai Station (永井駅), and Arato Station (荒砥駅)