Home to the iconic crater lake of Mt. Zao, relaxing onsens of Naruko, and one of the Three Most Scenic Places in all of Japan: Matsushima Bay. The land of contrasts opens the path to exploring the more remote corners of the Tohoku Region.

Japan's third largest prefecture and gateway to the Tohoku Region, boasts incredible scenic nature landscapes that can be enjoyed year-round. Historical attractions include Ouchijuku, a preserved samurai town from the Edo period, and the popular Aizu-Wakamatsu Castle.

Japan's second largest prefecture enjoys beautiful natural landscapes, an abundance of folkloric tales and ruins from the Jomon Period. Discover traditional handmade crafts such as Joboji Lacquerware and Nambu Tekki Ironware, as well as the must-try Three Great Noodles of Morioka.

Japan's main island's most northern prefecture, famous for its apples and incredible mountainous landscape, also has a rich history with deep rooted traditions. Don't miss the Hirosaki Castle Cherry Blossom Festival and the Nebuta Festival, one of the three Biggest summer festivals of Tohoku.

The Snow Country is home to relaxing onsens, rich folklore, the Godzilla Rock, and one of the best hanami viewing spots in the country: Kakunodate, also known as "Little Kyoto" for its former samurai residences. Bring back woodwork craft souvenirs such as a Magewappa Bento Box or Kabazaiku Cherry Bark handicrafts.

The quintessential winter destination, famous for its cherries, ski resorts, and many natural hot springs —the most notable being the Ginzan Onsen and the Zao Onsen. Discover folkloric snow monsters, the striking Yamadera Temple hidden in a mountain, as well as the traditional handicraft of shogi chess pieces.

Although not technically in Tohoku, it is often included in Tohoku travel itineraries due to being deeply integrated into Tohoku's transport network. Japan's fifth largest prefecture is known for its snowy mountains and spectacular rice paddy terraces. Joetsu is a must-visit for beautiful cherry blossoms, world-famous sake, and the historical castle ruins.